Italian Chain

Referral walk-in wanting a chain that survives travel. Jinal explained the durability of machine-made Italian construction, walked through both exchange and buyback terms clearly, pitched the nine-month scheme and asked for a Google review. Closed at ₹77,959 on a 5.41g piece at ₹132 gold rate with 5% and 16% making.

Customer/

10 of 16

Converted · ₹77,959

SOP stages

Welcome

3 of 3

All covered.

Product knowledge

1 of 5

Missing: Purity explained, HUID / hallmark explained, Diamond quality explained, Diamond certification explained.

Commercials

2 of 2

All covered.

Trust & close

2 of 2

All covered.

Relationship capture

2 of 4

Missing: Birthday captured, Anniversary captured.

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Key moments

Actions from this conversation

HighMarketing

Formalise the referral channel

The only new-customer conversion this week came from a friend's referral, with no programme behind it. Design a referral incentive and instrument it.

MediumSales

Coach Jinal: HUID and purity still skipped

Strong on policy, still missing hallmark and purity — the same gap as C003 and C005.

LowSales

Use this call as the exchange/buyback training clip

Clearest policy explanation across the nine conversations, and it closed a first-time buyer at ₹78K.