Floor Intelligence
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O022 · Ghatkopar · 2026-07-26 · 72:52

Mangalsutra / Rose Gold Chain

Multi-party Sunday floor tape at Ghatkopar. Early walk-in priced an 18kt rose-gold Italian chain (~4.5g, making cut from 24% market to 15% / ₹1,682/g) near ₹59,231 with GST, got VVS-GH + IGI + HUID explained, then left. A later party worked mangalsutra and chain under a live zero-making offer, froze the gold rate, discussed advance/booking and a ~₹95k package, and was walked to the cash counter; customer planned to wear the chain the same day and asked for matching booty/pendant options for Ganpati.

Customer/
9 of 16
Converted · ₹59,200
SOP stages
Welcome
3 of 3
All covered.
Product knowledge
4 of 5
Missing: Purity explained.
Commercials
2 of 2
All covered.
Trust & close
0 of 2
Missing: Exchange policy explained, Buyback policy explained.
Relationship capture
0 of 4
Missing: Google review asked, Loyalty scheme pitched, Birthday captured, Anniversary captured.
0:00 / 72:40
grid ±5s · no audio filespace · ←/→ ±5s · J/K moments
Key moments
OPSKarat choice locked to 18kt
आप कितना karat चाहिए? अड़ार karat. Rose gold always ही ना अड़ार karat.
“How many karats do you want? 18kt. Rose gold is always 18kt.”
OPSMaking discounted vs market
Market price 24 टका... आधार karat मांपना पास ही हमने discount
“Market making is 24%; on 18kt we already have a discount.”
MKTFirst-time Ghatkopar visit
Ghatkopar में first time है बस?
“Is this your first time in Ghatkopar?”
SLSDiamond quality + IGI + HUID
VVS, super deluxe diamond VVS with GH... with IGI certification... Hallmark हुई, HUID ना
“VVS super-deluxe, GH colour, with IGI certification, hallmark and HUID.”
SLSHospitality offered
चाय, coffee सूचा से तमने?
“Would you like tea or coffee?”
SLSSecond session opens
Can I help you?
“Can I help you?”
23:40Consultation ends · vendor stock review begins
OPSZero-making mangalsutra quote
Zero making में ऐसा भेजो तो साढ़े चार... एक लाख पांच... 95 में आस पास
“On zero making, ~4.5g is about ₹1.05 lakh; after discount around ₹95,000.”
OPSRate freeze + zero making close
तुम्हारे gold rate भी freeze... zero making की offer available है
“Your gold rate is also frozen… the zero-making offer is available.”
SLSCash counter handoff
Cash counter करती बुद्धू तमने आपसे पहले
“I'll take you to the cash counter first.”
SLSSame-day wear intent
आज ही पहनूं मैं. Chain पहन देल चाहिए.
“I'll wear it today. I need the chain put on.”
Actions from this conversation
HighSales
Close matching booty/pendant attach
Converting party asked for matching booty and Ganpati pendant variety after chain handoff. Call with photos and a bundled quote within 48 hours.
HighSales
Coach policy close on converted package
HUID, IGI, VVS and making were covered, but exchange, buyback, loyalty and Google review were skipped after cash-counter handoff.
MediumMerchandising
Stock longer rose-gold Italian chains
16in is default; customers pushed toward 18–20in try-ons and cut/patch work on the floor.
MediumStore operations
Script 24%→15% making objection
Agent led with market-24% vs store-15% successfully. Standardise this compare line for Italian/rose-gold chains.
MediumMarketing
Capture source on first-time Ghatkopar visits
Customer confirmed first visit to Ghatkopar; no SMS/referral/walk-by ask. Add source to KYC already happening at billing.